05/13/2010 (5:00 pm)

Big 12, Pac-10 conferences discuss TV alliance

Filed under: economics |

The Big 12 Conference — which includes the University of Colorado at Boulder — and the Pacific-10 Conference have had preliminary talks about a TV alliance and football scheduling partnerships, according to news reports.

The Pac-10 includes several universities in California, Oregon, Washington and Arizona. It does not want to merge with the Big 12, according to the Dallas Morning News, but an alliance of the two conferences could boost their negotiating power regarding broadcast deals.

The Big 12 has football TV contracts with ABC/ESPN through 2016 and with FSN through 2012, according to the Kansas City Star newspaper. The Pac-10 has deals with ABC/ESPN and FSN through 2012.

The Pacific-10, under new Commissioner Larry Scott, seeks to boost the $96 million it raised last year from broadcast rights and other operations. That trails all but one of the major collegiate conferences.

The Big 12 posted almost $130 million last year from its broadcast and other revenue-generating efforts.

Besides CU-Boulder, the Big 12 includes Baylor University, Iowa State University, Kansas State University, the University of Kansas, the University of Missouri, the University of Nebraska, Oklahoma State University, the University of Oklahoma, Texas A&M, Texas Tech University, and the University of Texas pay day loan lenders.

Pac-10 members are the University of Arizona; Arizona State University; the University of California, Berkeley; the University of California, Los Angeles; the University of Oregon; Oregon State University; the University of Southern California; Stanford University; the University of Washington; and Washington State University.

There have been reports in recent months suggesting the possibility that CU-Boulder and the University of Utah might join the Pac-10, but neither school has publicly indicated any plans to do so.

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